Guest Post Written By - Eleanor Wyatt
Today, many companies, organizations, and small businesses make custom t-shirts for their staff. Some of these organizations make the t-shirts by themselves, while others order them directly from manufacturers or tailors. If you are thinking of your staff wearing custom t-shirts, the best way to get them cheaply and ensure they fit well is to make them yourself.
The Signature Logo outlines the top six reasons why you should make custom t-shirts for your team:
Marketing
As the T-Shirt Academy notes, custom t-shirts are free advertising. When your staff wears the t-shirts away from the company premises, they take your brand message to their friends and family. It’s all about branding as part of your larger marketing strategy, which defines your business and helps to establish long-term relationships.
Since you understand your business better, you can make these t-shirts yourself. Make sure you design an eye-catching logo that people can see from a distance.
Use the tools available online to create a logo to ensure it is neat and attractive. By using The Signature Logo you can brand your business with instant recognition using your own design or choosing from a number of templates to quickly generate trendy graphics. You may not know it, but if you can make cute t-shirts, some companies can order them from you, meaning you can turn this into a side gig and make some good cash. For a professional touch, reach out to The Signature Logo, who can really take your branding to the next level.
2. Team spirit
The best way to make your staff work as a team is to use something that helps them develop a sense of belonging. If your staff members wear similar custom-made t-shirts, they'll feel like a family. When everyone wears similar t-shirts, including the top managers, the junior staff will be more self-confident and motivated to perform their duties.
Custom t-shirts enhance team spirit by:
Creating a feeling of unity among employees
Building a feeling of competition against other companies
Producing a sense of pride
Eliminating the feeling of discrimination
Enhancing job satisfaction
3. Rewards and gifts
Everyone loves to feel appreciated. There is no better way of doing this for your staff than rewarding them. To make it even more beneficial to your company, you can reward them with your custom-made t-shirts.
Of course, if you don't want to give every employee a t-shirt, you can only reward the top performers per department to encourage others to work hard.
Remember, this isn't just about your staff. You can even make custom t-shirts for your customers, with a bit of variation from your staff design, and give them to your loyal customers as gifts, which blogger Ron Kaufman points out are gifts that give again. But, again, this is a good way of attracting new customers and retaining the old ones.
4. Revenue
If you wish, you can make customer t-shirts purely for sale. For example, if your employees are passionate about your company and feel like they want to be associated with it, they will find it easy to buy the t-shirts. To motivate them to buy the t-shirt, you can sell it at a discounted price.
You can also sell the t-shirts online to anyone interested in buying them. If they are attractive, you'll most likely make some good sales. Before you print the t-shirts, think about your target customers. Ask yourself what designs they like and the colors and materials that appeal to them.
5. Cost-efficient
Printing your own t-shirts is more cost-effective than ordering them from somewhere else. Custom-made t-shirts are also cheaper promotional or giveaway items than headphones, cardholders, phone cases, electronics, and other expensive items. This means that you can keep your staff and customers happy without breaking the bank.
The cost of producing custom t-shirts will be low because you'll be producing them in mass. In addition, you'll get materials cheaply because you'll enjoy huge discounts for your large purchases.
6. Employee accountability
If you have a large company, custom t-shirts will make it easy for new customers to identify your staff, even in a crowd. This will make it easier for them to get help. Not only that, but custom-made t-shirts will also enhance employee accountability because they'll know people can easily identify them and associate them with your company.
The employees will act more professionally and responsibly with the company logo and name prominently appearing on their t-shirts. They will handle the customers with more respect whenever they are approached.
This responsible behavior will extend even if they are not at work, provided they have the company t-shirt.
Conclusion
With marketing, branding, and cost efficiency in mind, you now have the reason to make custom t-shirts for your team. As you can see, you must have been missing a lot if you can not think along this line. If you want to implement this, you can start working on it immediately.
The Signature Logo offers branding products and packages for new business start ups, existing businesses looking to rebrand, independent freelancers, events, product launches, and more. Contact us today to learn more!